EVOLUTION OF IMC IN RAISING AWARENESS ABOUT SDGS ACROSS SOCIETIES (SDG 4 & 17)

Abstract

The Integrated Marketing Communication (IMC) invention has become the determining way of generating awareness and engagement in the Sustainable Development Goals (SDGs), SDG 4 (Quality Education) and SDG 17 (Partnerships for the Goals). Improving multiple communication tools: traditional media, digital tools, PR community outreach, IMC guarantees a coherent and effective message with no boundaries to cultural and social contexts. SDG 4 has IMC by enhancing educational advocacy by campaigning in literacy, inclusivity, and digital learning to mobilize policy makers, educators and communities. Within the framework of SDG 17, IMC promotes partnerships through bringing governments, NGOs, corporations, and civil society into a discussion and action guided and inspired by a sense of common responsibility. This research explores the developments of IMC as a sustainable development entruber, and its ability to alter the global structures into the domestic, as well as issues of cultural adjustment, long-lasting growth and relative influence.