CROSS-CULTURAL ADVERTISING FOR PROMOTING GENDER EQUALITY & DIVERSITY (SDG 5 & 10)

Abstract

The cross-cultural advertising is thus turned out as a crucial help as regards the global problems of inequality and exclusion, or providing to the United Nations Sustainable Development Goals (SDGs) 5 and 10 the inclination to gender equality and to curts the inequalities. The world is getting smaller, and in the modern time, advertisement is creating stereotypes not only about cultural value but also about gender roles, diversity and perceptions of inclusion. However, cultural bias, stereotyping and tokenism tend to cause issues related to campaigns, raising issues about authenticity and effectiveness. The present research is on the fact that an aspect of transformation that may be used to address an incumbent whichever kind of stereotypes may be to adopt cross cultural advertisement as one way to attack stereotypes by focusing on voices and selling those stories that are not marginalized in a different societies. The investigation, through exploring and questioning campaigns across different areas globally and interpreting such in relation to the other side, identifies how culturally appropriate and social sensitive communication strategies can be deployed to decide on brand campaigns that resonate with goals in advancement. In the eventual conclusion the research states how advertisement can generate cultural connection and influence behavior of society and make a substantial contribution to areas of establishing just and equal society in the globe.