AUDIENCE ENGAGEMENT IN ONLINE JOURNALISM FOR QUALITY EDUCATION (SDG 4)

Abstract

The online journalism will play the role in realizing extensive, fair and quality education to all the audience as spelled by Sustainable Development Goal 4 (SDG 4). The present digital form of journalism is not only a channel of the information conveyance; it is a space of two-way learning and communication as well as the realm of the intellect and thought. The consumers and contributors of the knowledge to the societies have been transformed into active members of the knowledge society with the use of online news media particularly, their participatory nature in forms of interaction facilities such as comments, discussions, and through social media. In this paper, the meaning of the helpful knowledge related to journalistic material will be considered in order to achieve the objectives of knowing media literacy, lifelong learning and democratization of knowledge. At the same time, it acknowledges some of the challenges such as fake news, shallowness, and lack of equal access to digital media that could serve as a barrier to the educational purpose journalism. Incorporating media studies with educational and developmental interpretation, the study will feature the approaches, where online journalism may evolve as an efficient tool of SDG 4 in influence it will introduce, which will support the overall and pedagogical permissibility.