ETHICAL LEADERSHIP FOR TRUST-BUILDING IN MEDIA TO PROMOTE REDUCED INEQUALITIES (SDG 10)

Abstract

Among the methods by which Sustainable Development Goal 10 (Reduced Inequalities) should be supported, the paper will analyse the significance of ethical leadership in enhancing trust towards the media. In the world in which media credibility faces more and more attacks by false information, commercialization, and political interference, ethical leadership is an ethical practice that has its foundations on integrity, accountability, transparency and fairness. The most important facet of ensuring that the voices of the marginalized are heard, discrimination narratives are challenged, and a conversation of inclusion promoted is media credibility. Media organizations would be aided by ethical leadership practices in winning the people the trust they have lost and advance credibility and become effective agents of social justice. This paper examines how both the moral leadership and the trust-building has a relationship with the media in reduction of inequalities, and the responsibility of the leadership can transform the media to be a means of inclusivity and justice. The paper has addressed the gaps in the available literature and indicates the applicability of ethical leadership in the practice of media to achieve the ends of equity in the world.