HUMOUR IN SOCIAL CAMPAIGNS AS A TOOL FOR HEALTH AWARENESS & CLIMATE CHANGE (SDG 3 & 13)

Abstract

Humor has now been realized to be one of the most powerful and creative tools of social campaigns and can change the serious and intimidating intentions like health awareness and climate change into based and stimulating conversations. Within the context of the United Nations Sustainable Development Goals, namely GD 3 (Good Health and Well-being) and GD 13 (Climate Action) humor, rather than traditional fear-based or excessively didactic messaging, can help to keep people interested in most cases. Through satire, parody, and humorous narration, campaigns will lessen the resistance levels, anxiety, and recall by making communication more effective. Humor can be very useful in health campaigns on matters such as vaccination, hygiene or lifestyle diseases, climate initiatives on sustainable practices and carbon footprints, etc. The paper will discuss the role of humor as a way of creating awareness, influencing behaviour, and assisting the development around the world, and therefore is a worthwhile tactic towards inclusive, effective, and sustainable communication.