The Role Of Sustainable Entrepreneurship In Promoting Sustainable Tourism: Different International Experiences

Povzetek

This paper aims to analyze the pivotal role of sustainable entrepreneurship in promoting sustainable tourism through the examination of selected international experiences from Iceland, Costa Rica, and Kenya. These countries were selected as successful models in integrating sustainable entrepreneurship practices within the tourism sector.

The study highlights how entrepreneurial initiatives contribute to environmental protection, community participation, and economic development. The findings reveal that sustainable entrepreneurship plays a significant role in preserving natural resources, enhancing social equity, and supporting the long-term sustainability and competitiveness of tourism destinations.