Digital Transformation and Communication Efficiency in Higher Education: Evidence from Faculty Members at the University of Jijel (Algeria)

Povzetek

 This study examines the impact of digital transformation on communication efficiency among faculty members in media and communication sciences in Algerian universities. Using a quantitative descriptive-correlational approach, data were collected through a structured questionnaire covering digital skills, technology integration, communication accessibility, collaboration, adaptability, and effectiveness evaluation. Results indicate generally positive levels across all dimensions. Faculty demonstrate strong digital skills and effective use of multimedia and online tools, although technical troubleshooting remains weaker. Digital technologies are widely integrated into teaching, while student engagement in online discussions is less consistent. Communication accessibility and responsiveness are stable and positive. Collaborative participation is strong within departments but more limited across institutions. Adaptability to emerging technologies is favorable but still developing. Evaluation practices are positive, though less data-driven.No significant differences were found based on gender or age, highlighting the importance of training and institutional support in enhancing digital communication efficiency.