“LEVERAGING VISUAL INFORMATION IN DECISION-MAKING TO ACHIEVE CORPORATE STRATEGIC TARGETS OF MANAGEMENT”

Povzetek

The study aims to explore how data visualisation techniques and methods can be leveraged to gain organisational agility and increase competitiveness through improved decision making in strategic goal achievement. This study has thus conducted a qualitative inquiry to explore the implementation of data visualisation by managers in aspire zone. The study also specifically focuses on HR function and aims to explore how this technology is being perceptive and utilised in HR function of Aspire Zone. The research methodology and design of this research employed Interpretivists research philosophy, Inductive research methods, Qualitative research approach, Semi-Structured Interviews to collect data and Coding technique (Primary and Axial Coding) for data analysis. The study concludes that data visualisation techniques and system allow managers to make efficient and effective decisions based on visualised data and real evidence. The research concluded that visualisation techniques enable managers to comprehend the complex data in simple way that is more suitable for decision making about strategic targets of organisation. And thus, it could be established that data visualisation techniques positively moderate the strategic target achievement of an organisation. It is also concluded through findings of the research that data visualisation generates competitive advantages in those organisations that consciously adopt and employee such techniques and systems. It increases the agility of decision-making process - managers are better able to respond to external environmental factors that affect business and make relevant policy and strategic changes.