THE INFLUENCE OF PERCEIVED USEFULNESS, PERCEIVED EASE OF ACCESS, PERCEIVED ENJOYMENT, PERCEIVED REFERENCE GROUP, AND EFFICACY FOR SUCCESS ON THE PERFORMANCE OF DIGITALIZATION ACCESS IN SMES, WITH INTENTION TO DIGITALIZATION ACCESS AS A MEDIATING VARIABLE,

Povzetek

The purpose of this study is to identify and analyze the effects of perceived usefulness, perceived ease of access, perceived enjoyment, perceived reference group, and efficacy for success on intention to digitalization access and performance of digitalization access among SMEs in South Barito. This research employs a quantitative approach with an explanatory research type, aimed at hypothesis testing to determine the relationships between variables. The explanatory design is intended to generalize the sample findings to the population or to explain relationships, differences, or influences between variables based on the research hypotheses.

Explanatory research is also used to identify and narrow down research problems to ensure they are applicable and researchable. Data collection for this study was conducted through a survey gathered from respondents using a questionnaire. The population of this research consists of SMEs registered with the Central Statistics Agency (BPS) of Central Kalimantan, totaling 965 units. Based on Slovin's formula, the sample size used as respondents in this study amounted to 283 SMEs. Data analysis was performed using descriptive analysis and Partial Least Square (PLS-SEM).

The study highlights the significant impact of perceived usefulness, perceived ease of access, perceived enjoyment, perceived reference group, and efficacy for success on the intention to digitalize access among SMEs. It further emphasizes that perceived usefulness, perceived ease of access, efficacy for success, and intention to digitalization access significantly enhance the performance of digitalization, while perceived enjoyment and perceived reference group show no direct influence on performance. These findings underscore the critical role of intention as a mediator in driving digitalization performance.