RELATIONSHIP BETWEEN FINANCIAL PLANNING AND SUSTAINABLE GROWTH IN ECUADORIAN MICROENTERPRISES.

Povzetek

Objective: This study analyzes the relationship between financial planning and sustainable growth in Ecuadorian microenterprises, considering the economic, social, and environmental dimensions that define sustainable development.

Methods: A quantitative, descriptive, and correlational approach was applied. Data were collected through structured surveys administered to a representative sample of microenterprises in Ecuador, and analyzed using descriptive statistics, Pearson’s correlation, and linear regression.

Results: The findings reveal that 85% of microenterprises keep basic accounting records, yet only 30% prepare annual budgets and 15% perform medium-term cash flow projections. Despite 65% reporting sales growth, only 20% implement social welfare policies and 10% adopt environmental management practices. Statistical analysis shows a positive and significant correlation (ρ = 0.583; p < 0.01) between the degree of financial planning formality and sustainable growth indicators.

Conclusions: The study confirms that formal financial planning is a determining factor for the sustainable growth of Ecuadorian microenterprises. The results highlight the need for greater financial education, the adoption of proactive planning tools, and policies that promote both financial and environmental sustainability within the microenterprise sector.