LEADERSHIP STYLES IN MEDIA ORGANIZATIONS FOR PROMOTING DECENT WORK AND ECONOMIC GROWTH (SDG 8)

Povzetek

This paper examines the correlation between leadership styles and the promotion of Sustainable Development Goal (SDG) 8 that aims at decent work and economic growth in the media houses. Naturally, some of the issues of workplace practices and labor rights, along with inclusiveness, are influenced by the media institutions as the employers and shapers of culture simultaneously. In this paper, the researcher will show the impacts of transformational, transactional, democratic and servant leadership on the organizational culture, employee welfare and long term development in the media industry. Whereas transformational and democratic leadership result in innovation, participation and equity, transactional style is efficient but is capable of overlooking human values, and servant leadership is ethical responsibility, and the welfare of workers. The new media leadership also plays a significant role in ensuring equitable labor and sustainable work output against the footing of challenges such as precarity, job insecurity and gender inequality within media houses. The article puts forth that the correct leadership strategies can strike a balance in the role of the media to SDG 8 such that equal development and positive working environments are reached.