RESEARCHING ON THE LEGAL FRAMEWORK GOVERNING E-COMMERCE PLATFORMS IN VIETNAM

Povzetek

This study investigates the legal framework regulating the operation of e-commerce platforms (EC platforms) in Vietnam, focusing on evaluating current regulations, the status of their application, and the prominent challenges amidst the rapid development of e-commerce. Employing legal text analysis, international comparisons with countries like Singapore and South Korea, and secondary data analysis from reports by the Ministry of Industry and Trade, the study reveals that Vietnam’s legal framework has achieved significant progress, particularly in protecting consumer rights and enhancing information transparency. However, inconsistencies remain, such as the lack of synchronicity among legal documents, penalties for violations that are not sufficiently stringent, and issues related to personal data protection, especially cases of customer information leaks. Furthermore, the dispute resolution mechanism on EC platforms is limited, lacking a specialized agency and an effective online processing system. The paper proposes several specific solutions, including strengthening the legal responsibilities of EC platforms, perfecting the legal framework through the issuance of detailed regulations on data protection and dispute resolution, establishing a specialized e-commerce agency, promoting international cooperation, and raising consumer awareness about their rights and responsibilities when engaging in online transactions. These solutions aim to ensure the sustainable development of e-commerce, enhance consumer trust, and support international economic integration.