THE IMPACT OF STRATEGIC INTELLIGENCE ON CHANGE MANAGEMENT: APPLIED TO TELECOMMUNICATIONS COMPANIES OPERATING IN THE REPUBLIC OF YEMEN

Povzetek

This research aims to investigate the impact of strategic intelligence on change management, applied to telecommunications companies operating in the Republic of Yemen. The descriptive-analytical approach was used, and a questionnaire served as the data collection tool from a study sample of (316) individuals representing top and middle management in Yemeni telecommunications companies (Sabafon, Yemen Mobile, and the Yemen Oman United Telecommunication Company (YOU). The study reached several findings, notably that the level of strategic intelligence practice and change management was relatively high. Additionally, there was a statistically significant impact of strategic intelligence as a whole on change management. The results revealed a statistically significant impact of the dimensions of future vision and drive on change management. In contrast, the results showed no statistically significant impact for the remaining dimensions of strategic intelligence (foresight, systems thinking, and partnership) on change management. The study recommended working to enhance and sustain the practice of strategic intelligence and change management in all their dimensions to improve organizational performance in the telecommunications sector.