THE ROLE OF INTERNAL CONTROL IN IMPROVING INSTITUTIONAL PERFORMANCE: A CASE STUDY, COCA-COLA SOFT DRINKS COMPANY OF MAYSAN – IRAQ

Abstract

The current research is titled "The Role of Internal Control in Developing Institutional Performance: A Case Study of Coca-Cola Company, Maysan Branch, Iraq." The research aims to develop institutional performance through the optimal use of internal control dimensions, represented by defining control objectives and standards, measuring performance and comparing to standards, and identifying deviations and their causes. To achieve this goal, data was collected, and a comprehensive review of the scientific literature, including Arabic and foreign articles, was conducted. The research uses an inductive model to develop the variable and follows a descriptive analytical approach. This process allows us to analyze qualitative information to answer the research questions. The analysis process then begins by distributing questionnaires. (200) electronic questionnaires were distributed to department managers and employees of Coca-Cola Soft Drinks Company, Maysan branch, who represent the research sample. The questionnaire includes two axes. The first includes demographic questions for the participants, while the second axes includes questions about the study variables using a Likert scale in answering. The answers were then analyzed in several statistical programs to reach accurate results. The study found a strong statistically significant relationship that internal control and its dimensions play a fundamental role in developing institutional performance, whether in terms of profitability, production quality, or market share of the researched company. Finally, successful performance is the final result that the company seeks to achieve by achieving its long-term goals that contribute to the development of companies, which made companies seek to implement internal control to ensure the absence of fraud and risk and to protect their assets to achieve quality performance through which they can keep pace with technological development in the business environment in light of the intense competition in the market.