IGNITE & AMPLIFY: HOW VISIONARY LEADERSHIP FUELS SERVICE SECTOR ENGAGEMENT THROUGH PASSIONATE OWNERSHIP, SUPERCHARGED BY DIGITAL AGILITY

Povzetek

Background: In the current development scenario among various sectors the most important task is to keep the employees engaged and this requires more than the traditional management. There is a need for strong leadership, emotional investment and the ability to adapt to various digital changes.

Objectives: The current study has tried to look into how the strong leadership, passionate investment and the digital flexibility has connected to the employee engagement in various service sectors namely the banking, healthcare and the hospitality.

Methodology: For this purpose the study has obtained data from 462 respondents and also the study has used the Structural Equation Modeling (SEM) for testing the framework that uses both the mediation and moderation effect.

Findings: The results show that strong leadership positively affects employee engagement, both directly and through passionate investment. Additionally, digital flexibility strengthens the relationship between strong leadership and engagement, increasing its effect when digital adaptability is high. The model showed excellent reliability and fit indices (CFI = 1.000, RMSEA = .000), confirming the reliability of the findings.

Conclusion: This study adds to the literature on leadership and organizational behavior by combining emotional and technological factors in engagement research.

Implication: Study also provides practical insights for service organizations looking to connect their workforce with digital changes for ongoing success and employee well-being.