The Impact of Pricing Strategy on the Competitiveness of Essential Oils in the Domestic Market: An Empirical Study of Enterprises in the Medicinal and Aromatic Plants and Essential Oils Sector in Algeria
DOI:
https://doi.org/10.52152/yjnv2305Ključne besede:
Pricing Strategy; Competitiveness; Essential Oils; Medicinal and Aromatic Plants; Domestic MarkePovzetek
This study aims to analyze the impact of pricing strategy on enhancing the competitiveness of essential oils produced by enterprises operating in the field of medicinal and aromatic plants and essential oils in Algeria. An empirical study was conducted on a sample of enterprises operating in this sector, using a questionnaire to assess the extent to which they adopt pricing approaches based on costs, competition, and consumers’ perceptions of value and quality.The findings reveal a statistically significant relationship and effect between pricing strategy and the improvement of the competitiveness of these products in the domestic market, particularly through increased sales, enhanced customer loyalty, and a strengthened market share.The study recommends developing flexible pricing policies that are responsive to market dynamics and the purchasing power of Algerian consumers.
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Androniceanu, A., & Ciobanu, A. (2012). Going from an administrative to a strategic approach of human resources management in the public sector. Paper presented at the VIth International Conference on Globalization and Higher Education in Economics and Business Administration GEBA, Iasi, Romania.
Androniceanu, A., Comanescu, M., Sabie, O., Sava, M., Nastase, B., Plesca, A., & Jiroveanu, D. (2010). Managementul proiectelor publice cu finantare internationala, Universitara Publishing House, Bucharest.
Apospori, E., Nikandrou, I., Brewster, C., & Papalexandris, N. (2008). HRM and organizational performance in northern and southern Europe, The International Journal of Human Resource Management, 19(7), 1187–1207.
Austrian Institute of Economic Research (WIFO), Center for European Economic Research, IDEA Consult (2012). Excellence in public administration for competitiveness in EU Member States, Brussels.
Boselie, J.P., Dietz. G., & Boon, C. (2005). Commonalities and contradictions in HRM and performance research. Human Resource Management Journal, 15 (3), 67-94.
Bowen, D.E., & Ostroff, C. (2004). Understanding HRM-firm performance link-ages: The Role of “Strength” of the HRM system. Academy of Management Review, 29 (2), 203-221.
Brown, M., Hyatt, D., & Benson, J. (2010). Consequences of the performance appraisal experience. Personnel Review, 39(3), 375-396.
Cristescu, A., Stănilă, L., & Andreica, M. E. (2013). Motivarea funcţionarilor publici din România în contextul crizei economice. Economie teoretică şi aplicată, 20, 10(587), 45-60.
Guest, D., Michie, J., Sheehan, M., Conway, N., & Metochi, M. (2000). Effective People Management: Initial findings of the Future of Work study. London, CIPD.
Hâncu, D., & Ene., N. (2005). Metode cantitative pentru administrația publică, Bucharest: Eficon Press.
Lepak, D., & Gowan, M. (2010). Human resources management. Managing employees for competitive advantage, New Jersey: Pearson Education Inc.
Manning, K. (2010). Strategic human resource management and the Australian public sector, Transylvanian Review of Administrative Sciences, 30E, 150-161.
Millmore, M., Lewis, P., Morrow, T., Saunders, M., & Thornhill, A. (2007). Strategic human resource management: contemporary issues, Harlow: Financial Times Prentice Hall.
Ministry for Regional Development and Public Administration - National Agency for Civil Servants (NACS) (2015). Proiectul Strategiei privind dezvoltarea funcţiei publice 2015-2020,
http://www.anfp.gov.ro/Anunt/Proiectul_Strategiei_privind_dezvoltarea_functiei_publice_20152020.
Nicolescu, O. (2004). Manageri și managementul resurselor umane, Bucharest: Economic Press.
Paauwe, J. (2004). HRM and Performance. Achieving long term viability. New York: Oxford University Press.
Peters, G., & Pierre, J. (2007). Handbook of Public Administration, 2nd Edition, London: Sage Publishing.
Pinnington, A., & Edwards, T. (2000). Introduction to Human Resource Management, Oxford University Press.
Price, A. (2004). Human resources management in a business context, 2nd Edition, Thompson Learning.
Profiroiu, M., Tudorel, A., Dincă, D., & Carp, R. (2006). Studiu de cercetare - Reforma administraţiei publice în contextual integrării României în Uniunea Europeană-Public Administration Reform in the perspective of Romania accession to the European Union, Institutul European din România, Studii de impact III.
Purcell, J. (2002). Sustaining the HR and Performance Link in Difficult Times, CIPD Conference, Harrogate.
Purcell, J., & Hutchinson, S. (2003). Bringing policies to life: the vital role of front line managers in people management, Chartered Institute of Personnel and Development, London.
Purcell, J. (2004). The HRM-Performance Link: Why, How and When Does People Management Impact on Organisational Performance?, John Lovett Memorial Lecture, University of Limerick.
Redman, T., & Wilkinson, A. (2009). Contemporary Human Resource Management: Text and Cases, 3rd Edition, New York: Prentice Hall.
Rodriguez, D., Patel, R., Bright, A., Gregory, D., & Gowing, M.K. (2002). Developing competency models to promote integrated human resource practices. Human Resource Management, 41(3), 309–324, DOI: 10.1002/hrm.10043.
Rolle, C., & Klingner, D. (2012). Performance Appraisal Systems as a Strategic Human Resource Management Tool in the Bahamian Public Service. International Journal of Public Administration, 35 (5), 303-314.
Vermeeren, B., Kuipers, B., Steijn, B., & Vogelaar, M. (2008). Human Resource Management and Performance of Public Organizations: A study of HRM activities and public service quality of Dutch municipalities, EGPA conference, The Erasmus University Rotterdam.
Wall, T.D., & Hood, S.J. (2005). The romance of human resource management and business performance, and the case for big science. Human Relations, 74, 511-541.
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2025-10-03
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Article
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Avtorske pravice (c) 2025 Lex localis - Journal of Local Self-Government
To delo je licencirano pod Creative Commons Priznanje avtorstva-Nekomercialno-Brez predelav 4.0 mednarodno licenco.
Kako citirati
The Impact of Pricing Strategy on the Competitiveness of Essential Oils in the Domestic Market: An Empirical Study of Enterprises in the Medicinal and Aromatic Plants and Essential Oils Sector in Algeria. (2025). Lex Localis - Journal of Local Self-Government, 23(11), 1375-1387. https://doi.org/10.52152/yjnv2305
