E-GOVERNANCE AND GOVERNMENT COMMUNICATION IN THE ARAB WORLD: A COMPARATIVE STUDY OF THE ALGERIAN AND SAUDI EXPERIENCES WITHIN THE CONTEXT OF DIGITAL TRANSFORMATION

Povzetek

This study seeks to analyse the transition from administrative reform to digital transformation in Algeria and the Kingdom of Saudi Arabia, with a particular focus on communication practices and their role in promoting e - governance. Adopting a comparative approach, the research examines the policies and communication mechanisms implemented in both countries during the period from 2015--2025. The findings reveal similarities and differences in the utilisation of digital communication as a tool for transparency, accountability, and the enhancement of public services. The significance of these results lies in supporting policymakers in developing more effective communication strategies that contribute to accelerating digital transformation. The study concludes by offering practical recommendations to strengthen e-governance within Arab contexts.