STRENGTHENING THE ROLE OF WOMEN'S SOCIAL CAPITAL IN UMKM FOR POVERTY ALLEVIATION IN NORTH SULAWESI (CASE STUDY OF PEANUT TORAH UMKM IN KAWANGKOAN)

Abstract

This study aims to find elements and models of the concept of strengthening the role of women's social capital in Kacang Tore UMKMs for poverty alleviation in North Sulawesi. The social capital framework in this study focuses on Putnam's analysis which includes social relationships, networks, social norms, and beliefs. Therefore, a qualitative approach is used to be able to strategically analyze the elements of the model of strengthening women's social capital in UMKMs, through a process of observation and interviews as well as focused documentation. In this case, the case analysis approach uses the Spradley Progressive Model in four forms, namely domain, taxonomy, component, and theme that builds on the findings of empirical research, where the informants of this study are eight women tore nut entrepreneurs in Kawangkoan, North Sulawesi, Indonesia. The results of this study show six elements of the role of women's social capital, namely (1) building networks and communities, (2) building cooperation and collaboration, (3) developing resource capacity, (4) convenience and support of local governments, (5) building mutual trust and (6) applying norms and values of honesty in business. The implications of these elements show that there is a strengthening of the role of women's social capital in UMKMs which increases three crucial aspects. First, economic independence through increasing income and family financial management. Second, improving the welfare of families and communities and third, alleviating poverty by improving the quality of life and welfare of families and communities. These three aspects illustrate the impact of the economic value of women's social capital which empowers the economic capacity of business actors involved in the Tore Bean business sector in Kawangkoan. This study provides an in-depth perspective on the importance of strengthening the role of women's social capital in reducing poverty rates and building the UMKM sector that has an impact on Indonesia's economic development.