EMPOWERING RURAL WOMEN ENTREPRENEURS: THE ROLE OF INFRASTRUCTURE AND POLICY INTERVENTIONS

Abstract

India’s villages are home to 68.84% of its population, reflecting the critical role of rural development in the nation's progress. Rural entrepreneurship emerges as a pivotal tool for alleviating poverty and fostering economic growth. This study investigates the relationship between entrepreneurial activity and rural development, focusing on women entrepreneurs in rural Karnataka. Using a descriptive research design, the study highlights the influence of rural infrastructure, motivational factors, and challenges on entrepreneurial success. Findings reveal that population size does not significantly affect entrepreneurship; instead, infrastructure and opportunities play a decisive role. Key challenges include limited digital connectivity, insufficient e-governance, and inadequate law enforcement facilities. Recommendations include enhancing digital infrastructure, tailoring government schemes for women entrepreneurs, and promoting community-based skill development initiatives to empower rural women and bolster sustainable development.