APPLICATION OF A HIERARCHICAL APPROACH FOR OPTIMAL DISTRIBUTION OF TOURIST FLOWS TAKING INTO ACCOUNT REGIONAL CONSTRAINTS

Povzetek

The article examines modern approaches to improving the transport and logistics network of the tourism sector in the southern region of Kazakhstan. Particular attention is paid to the digitalization of transport infrastructure, the use of mathematical modeling and environmental solutions. The use of a hierarchical approach made it possible to demonstrate the possibilities of optimal distribution of tourist flows, taking into account the constraints of the regions under consideration. The results show that the implementation of the proposed measures can increase the tourist attractiveness of the region and stimulate sustainable tourism development.