IMPACT OF FUTURE BUYING BEHAVIOR ON CUSTOMER LOYALTY: A STATISTICAL ANALYSIS

Abstract

This study examines the impact of future buying behavior on customer loyalty among consumers. The research aims to determine whether there is a statistically significant relationship between future purchases and customer loyalty. The hypothesis suggests that future buying behavior significantly influences customer loyalty, in contrast to the null hypothesis of no significant impact. Utilizing quantitative methodologies, the research scrutinizes the existence and magnitude of a statistically significant relationship between anticipatory purchase intentions and customer loyalty metrics. By analyzing comprehensive datasets and employing advanced statistical techniques, this investigation sheds light on the nuanced dynamics influencing customer retention strategies. The findings contribute insights into how future purchasing decisions affect customer loyalty, offering implications for businesses seeking to optimize customer retention strategies.