INTERNAL COMMUNICATION’S ROLE IN EMPLOYEE WELL-BEING (SDG 3) AND PRODUCTIVITY (SDG 8)

Abstract

The study examines how internal communication encourages the well-being of employees through SDG 3 and organizational productivity through SDG 8. In view of the identification of communication as a strategic force of sustainability, the research analyzes the effects of clarity, transparency, leadership communication, and system of feedback in relation to employee health, motivation, and efficiency at work. Using the mixed-method design which incorporates the quantitative approach to the analysis of the surveys carried out in terms of the qualitative thematic background, the findings have proven that effective internal communication implies a new dimension in the levels of trust, reduction in stress, and increased perception of psychological safety, thus, contributing to the welfare of the workers. At the same time, it enhances team work, responsibilities and performance, which are an extremely significant consideration in productivity within organizations. Hierarchical rigidity, communication overload, and cultural differences are the major blocks that inhibit such results within the study. The study concludes that to be sustainable when growing organisations have to focus on common, caring and transparent communication strategies that are able to match the worldwide framework of the Sustainable Development Goals with the workplace thinking practices.