TRANSFORMATIONAL LEADERSHIP AND ITS INFLUENCE ON BUSINESS GROWTH IN THE REAL ESTATE INDUSTRY

Abstract

This study examines the influence of transformational leadership on business growth in the real estate industry, emphasizing how leadership behaviors contribute to organizational performance and sustainability. Using a quantitative research design, data were collected from 200 senior managers, project leaders, marketing executives, and operational heads. The analysis employed descriptive statistics, correlation, and multiple regression to assess the relationship between four transformational leadership dimensions; Idealized Influence, Inspirational Motivation, Intellectual Stimulation, and Individualized Consideration and key business growth indicators, including sales growth, profit margins, market share, employee performance, and customer satisfaction. The findings revealed a strong positive association between transformational leadership and business growth, with Inspirational Motivation and Individualized Consideration emerging as the most influential predictors. These results underscore the importance of visionary, motivational, and people-centered leadership in achieving sustainable growth in the highly competitive real estate sector. The study provides theoretical and practical insights for leadership development and strategic management within project-driven industries.