THE ROLE OF NEW TECHNOLOGY IN ACHIEVING ISO STANDARDS IN ARAB COMPANIES

Abstract

This research aims to shed light on one of the most important and controversial issues, particularly in the Arab world: the importance of technology in improving the quality of services within companies and raising their standards to achieve the desired progress in efficient business operations. It also explores the significance of this in effective institutional management and achieving international ISO standards by enhancing the quality of services provided by employees to customers within Arab organizations.

This raises several important questions that are prominent in the world of business management within the Arab world. Among the most important of these questions are:

To what extent have institutions in the Arab world mastered the use of technology, and to what extent has it contributed to accelerating administrative processes?

How can Arab companies achieve global competitiveness through technological advancements and meet international ISO standards?

To what extent have Arab governments been able to integrate into the new international system, and what are the most prominent means and tools they have used to integrate new technologies into business management? Based on the above, we will attempt, through a critical analytical approach, to determine the importance of good management in the development of companies through the effective use of technology and the world of technology, which plays a significant role in raising the level of employee efficiency and accelerating the completion of required tasks.