VERIFYING THE RELATIONSHIP BETWEEN TECHNOLOGICAL READINESS AND CREATIVE PERFORMANCE: A CASE STUDY AT THE COLLEGE OF PHARMACY – TIKRIT UNIVERSITY

Abstract

The study aims to verify the relationship between technological readiness and creative performance at the College of Pharmacy – Tikrit University. The descriptive approach was adopted using the case study method, as it provides the ability to describe and analyze reality accurately. Data were collected based on officially approved documents from the college, in addition to real field data obtained in coordination with the relevant technical and administrative units. The results revealed a significant overall gap between the targeted and the available levels, as the actual availability rate for the variables of readiness and organizational performance reached only (48.86%), compared to a total performance gap of (51.14%). Based on this result, the study concluded that the college needs to activate more realistic and flexible implementation mechanisms to enhance its ability to narrow the performance gap and achieve higher levels of technological readiness and creative performance. The originality of this research lies in being, to the best of the researchers’ knowledge, the first local attempt to apply the performance gap analysis approach as a tool to measure the relationship between technological readiness and creative performance in the academic context. The study departed from traditional measurement tools by employing documented real data obtained from the college, which gave the results high credibility and a stronger link to actual reality, away from subjective estimations.