"EXPLORING THE RELATIONSHIP BETWEEN ORGANIZATIONAL COMMITMENT, EMPLOYEE ENGAGEMENT, AND SATISFACTION IN THE IT INDUSTRY"

Abstract

This study explores the intricate relationship between organizational commitment, employee engagement, and job satisfaction within the IT industry. As one of the fastest-growing sectors, the IT industry faces unique challenges, including high attrition rates, intense competition, and dynamic work environments that significantly impact employee attitudes and organizational performance. The research emphasizes the role of employee engagement in fostering a sense of belonging, organizational commitment in ensuring loyalty, and job satisfaction in enhancing productivity and reducing turnover intentions. By examining these three constructs together, the study provides a comprehensive framework for understanding how they collectively influence employees’ work behavior and organizational outcomes. The research methodology adopts a quantitative approach, utilizing structured questionnaires distributed among IT professionals to collect primary data. Statistical tools such as correlation, regression, and Structural Equation Modeling (SEM) were applied to analyze the data and assess the strength of relationships among the variables. The findings highlight that employee engagement and organizational commitment significantly contribute to job satisfaction, while demographic factors further moderate these relationships. The study concludes that developing strategies to strengthen engagement, foster commitment, and enhance satisfaction can create a sustainable competitive advantage for IT firms. These insights not only bridge existing research gaps but also provide practical implications for HR managers in designing policies that improve employee retention and performance in the IT sector.