AI-ENABLED SERVICES IN FIVE STAR HOTELS: UNDERSTANDING BLEISURE TOURISTS’ PERCEPTIONS AND PROPOSING A ROADMAP TO GOVERNMENT FOR SUSTAINABLE AI IMPLEMENTATION IN INDIA

Abstract

In the article named “AI-Enabled Services in Five star Hotels: Understanding Bleisure Tourists’ Perceptions and proposing a Roadmap to Government for sustainable AI implementation in India”, the development of artificial intelligence (AI) and its impact on the guest experience and perception of the luxury hospitality industry, in particular, are studied. Based on mixed methods research, this research paper not only summarizes the findings of the various scholarly researches worldwide, but also takes into account the changing preferences of bleisure guest by conducting a survey and interviews with Bleisure tourists staying in the five star hotels. The results indicate that AI improves efficiency, personalization and precision of operations which is highly attractive to digitally literate and time conscious travellers. Nevertheless, there are still issues of emotional involvement, privacy and trust. The research arrives at the conclusion that a hybrid system that entails the utilization of AI and complementary human service is an ideal method of hospitality where technological advanced technology does not interfere with empathy and genuineness. Through their mapping, the five-star hotels can effectively position AI application with the fine-tuning needs of the contemporary bleisure tourists. The study further contributes to the development of a strategic roadmap for Indian government to guide policy formulation, support smart tourism infrastructure, and promote sustainable integration of AI within the hospitality industry.