THE EFFECT OF CLOUD-BASED SOFTWARE AND REAL-TIME DATA ON OPERATIONAL EFFICIENCY AND COST COMPETITIVENESS IN JORDANIAN BANKS

Abstract

Banks in Jordan are under increasing pressure to operate more modernly as digital demands increase. The study explores the impact of cloud-based software and real-time data on operational efficiency and cost competitiveness, and how cybersecurity efficiency moderates the role of cloud adoption in competitive advantage. The study employed a qualitative, conceptual approach that is based on a systematic literature review and analyzes publications dating back to 2011-2024. The results indicate that cloud systems improve operational performance and cost reduction, and cybersecurity complements these advantages to a significant extent. The study recommends that banks invest in scalable ICT infrastructure and cybersecurity to support digital strategies. Theoretical implications bring the Resource-Based View forth by highlighting cybersecurity as a strategic enabler. This study offers efficient recommendations for the digitalization of Jordanian banks and a new framework that is contextualized to the developing economies.