ENTREPRENEURIAL ORIENTATION, KNOWLEDGE MANAGEMENT AND PERFORMANCE: MEDIATING ROLE OF BIG DATA ANALYTICS AND MODERATING ROLE OF TECHNOLOGICAL TURBULENCE

Abstract

The purpose of the study is to explore the deteriorating situations of SMEs in Qatar. The purpose is to suggest a quantitative model to be evaluated because the government is paying special attention towards the promotion of SMEs but hardly any significant improvement has been seen. Based on the reviewed literature over the entrepreneurial performance of SMEs, it has been seen that entrepreneurial orientation and knowledge management has a significant role, meanwhile big data has the capability to bridge the impact of entrepreneurial orientation and knowledge management over entrepreneurial performance of SMEs in Qatar. Moreover, considering the dynamic nature of the country and continuously changing technological advancements, technological turbulence has been proposed as a moderator between the same relationship. The framework is built over the theoretical underpinning of resources-based view with the support of contingency theory. The model is suggested to be evaluated through SPSS for initial diagnosis of the collected data and afterwards SMART PLS is proposed.