MOOCS AND SCAFFOLDED DESIGN: ENHANCING CREATIVE COMMUNICATION COMPETENCE AND LOCAL STORYTELLING IN THAI HIGHER EDUCATION

Authors

  • Napat Ruangnapakul
  • Bhadpiroon Watcharasresomroeng
  • Siritas Kettanurak
  • Napapa Suwannarong
  • Radee Thanarak

DOI:

https://doi.org/10.52152/e1xy6271

Keywords:

Blended learning, MOOCs, Creative communication competence, Scaffolding, storytelling, Education for sustainable development, Higher education, Thailand

Abstract

This study focused on the integration of MOOC-based learning and Marketing Content Design (MCD) Board as a hybrid pedagogical model to improve the creative communication and local storytelling among the students in Thai higher education. Applying a mixed-methods research design to 268 undergraduates, high learning achievement (M = 3.97-4.19) and strong correlations (r = 0.701-0.865) were found with the MCD Board being the strongest predictor of workshop quality (b = 0.475, p < 0.001). Qualitative themes included creative assurance, collaboration, and community effect. The model was able to bridge online theory and practical creativity effectively, to promote self-regulated learning, cultural identity, and sustainable community engagement.

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Published

2025-10-03

Issue

Vol. 23 No. S6 (2025)

Section

Article

License

Copyright (c) 2025 Lex localis - Journal of Local Self-Government

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

MOOCS AND SCAFFOLDED DESIGN: ENHANCING CREATIVE COMMUNICATION COMPETENCE AND LOCAL STORYTELLING IN THAI HIGHER EDUCATION. (2025). Lex Localis - Journal of Local Self-Government, 23(S6), 3612-3632. https://doi.org/10.52152/e1xy6271