AN EMPIRICAL MIXED-METHODS STUDY OF ARTIFICIAL INTELLIGENCE PERCEPTIONS IN VIRTUAL TEAMWORK

Abstract

This study uses an empirical survey-based methodology to examine the function of artificial intelligence (AI) in virtual teamwork. 250 customers of Moroccan Islamic (participatory) banks received an electronic version of a structured questionnaire; 185 valid responses were examined using both quantitative and qualitative techniques. AI is generally seen as improving productivity, decision-making, and teamwork in virtual teams, according to descriptive and inferential statistics (chi-square, ANOVA, reliability, and factor analysis), particularly among younger respondents. However, issues with trust, ethical risks, and over-dependence were also brought up. Three primary dimensions were found through factor analysis: communication and teamwork, organizational and ethical challenges, and efficiency and productivity. Along with worries about dependability and trust, qualitative insights also highlighted opportunities for cross-border cooperation and decision-making. Overall, the results show that although AI has a lot of potential to improve remote collaboration, its application necessitates careful organizational and ethical considerations. This study contributes to the growing body of knowledge by providing empirical data on the attitudes, opportunities, and challenges of AI-enabled virtual collaboration.