COMMERCIAL EFFICIENCY OF POULTRY ASSOCIATIONS IN CENTRAL ECUADOR

Abstract

This study evaluated the efficiency according to the commercial structure of poultry associations located in the central area of Ecuador. It used the MICMAC method and Logit and Probit econometric models, using a sample composed of 213 poultry associations located in the province of Tungurahua. The results showed that the factors with the greatest impact on efficiency were the disinfection system for the entry of people to the farms and the correct use of biosecurity measures within the farm. These variables were directly linked to the commercial structure of each association, as they reflected the degree of organization, sanitary control and technical preparation existing in the marketing processes. These structural aspects showed that the strengthening of these practices boosted competitiveness and showed that the entities that adopted these mechanisms presented better economic performance, greater possibilities of trade integration and a solid participation within the regional agro-productive system. The research was framed in the field of economic and business sciences, with emphasis on agricultural commercial management, its contributions contributed with a direct basis to design strategies that supported competitiveness.