FACTORS INFLUENCING THE SUCCESS OF WOMEN'S ENTREPRENEURIAL MANAGEMENT: THE MEDIATING ROLE OF ENTREPRENEURIAL ATTITUDE AND KNOWLEDGE-SHARING

Abstract

This study was conducted to identify the variables that impact women's entrepreneurial management success and to examine the mediating functions of knowledge sharing and entrepreneurial attitude. 432 employees answered questionnaires completely and participated in interviews to provide the statistics. In this investigation, intentional sampling was utilized to collect data. A research instrument can be tested using three primary methods: hypothesis testing, validity and reliability testing, and multiple linear regression testing. According to the coefficient summary, the research findings indicate that all of the components have beta values of 0.783 and 0.969, respectively, which fairly represents their influence on entrepreneurial management success.The study's objective was to gain a deeper perceptive of the personality qualities of entrepreneurs as predictors of their success.In a nation undergoing significant political, social, and economic change where women play a major part in the process of economic development, this study adds to the knowledge by elucidating the characteristics of prosperous female entrepreneurs.