An Audience Reception Study on Cantonese Songs in Mainland China

Abstract

This study examines the reception of Cantonese songs within Main-land China amid the escalating interaction and integration between Hong Kong and the Mainland. Leveraging a methodological framework that synthesizes both quantitative and qualitative approaches, this investigation seeks to elucidate the profile of Cantonese song listeners in Mainland  China. The research commences with the postulation of three hypotheses, which are then rigorously tested through a combination of surveys and in-depth interviews. The findings indicate a marked decline in the prevalence and impact of Cantonese songs within Mainland China post-millennium, notably when contrasted with their zenith during the 1980s and 1990s. A discernible wane in their popularity is confirmed through this analysis. In an attempt to elucidate this phenomenon, this paper delineates several contributing factors. These include the intensification of language barriers, the ascendancy of musical productions from Taiwan and Mainland China post-2000, coupled with the waning economic influence and diminishment of the music industry in Hong Kong. Drawing upon these insights, the article concludes with recommendations and projections for the potential trajectories of Cantonese music’s development.