Harmonizing Spiritual and Material Symbiosis: The Socio-Psychological Significance of Hotel Accommodation around Religious Sites and Its Public Policy Implications
DOI:
https://doi.org/10.52152/3138Keywords:
social psychology; cognitive-emotional model; perceived image; co-word matrix; semantic networkAbstract
Religious and cultural tourism has a long history and has always been the most charming, mysterious and vital form of tourism, especially after the reform and opening up in China's tourism industry development system plays an important role. Based on social psychology and cognitive-emotional modeling, the article establishes a coding system for the perceived image of hotel accommodations around religious sites from the three dimensions of cognitive image, emotional image and overall perceived image. Purposive sampling was used to collect research data related to hotels around religious places from major tourism apps, and the perceived image of hotel accommodation around religious places was verified by combining the cognitive image and emotional image of religious places with the ROST CM mining system, and with the Baidu index. The structural nature of the elements of the perceived image of hotel accommodation around religious places was also analyzed through the co-word matrix and semantic network, as a way to explore the relevant factors affecting hotel accommodation around religious places. In the statistics of high-frequency words of perceived image, the word frequency of religion reaches 3,483 times, and the overall network density of the social network of hotel accommodation around religious places is 0.847, and the point degree of centrality of “religion” in the network of perceived image is the highest (17.62). Cognitive image and emotional image reflect the material needs and spiritual world of tourists or believers, and the hotels around religious places need to fully satisfy the needs of tourists in order to realize the harmonious symbiosis of spirituality and materialism.
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