A Comparative Study on the Psychological Audience Acceptance of Young People through Local Government Public Management Combined with Media: An Exploration from a Cross-cultural Perspective
DOI:
https://doi.org/10.52152/23.1.186-209(2025)Keywords:
Psychological audience acceptance, Government initiatives, Media influence, Cultural adaption, Media consumption.Abstract
Quick developments in media technology have had a profound impact on the way information is shared, affecting both individual and societal views. Simultaneously, local governments have been using more and more media outlets to interact with their younger populations to successfully convey messages, policies, and projects. This study explores the complex dynamics of young people’s psychological audience acceptance of local government activities in conjunction with media impact in a variety of cultural contexts. The study explores the depths of cognitive assimilation and emotional resonance as it looks at how young people view, understand, and react to government messages delivered through a variety of media outlets. The study uses a mixed-methods approach to investigate how well government initiatives, media engagement tactics, and cultural adaption shape psychological audience acceptability. The methods include surveys, interviews, and comparative analyses. Using SmartPLS software, this proposed study will look into the psychology of public acceptance of government policies and media influence among 200 media professionals. The goal of the research is to unravel the complex interactions among cognitive functions, affective states, and cultural factors that shape young people’s attitudes and behavioral patterns toward public messages. The results of this study will provide important new information for media engagement, policy formulation, and intercultural understanding. Potential findings of the study center on how differently young people from different cultural backgrounds see government activities that are disseminated through the media in terms of psychological audience acceptance.
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