Regional Tourism Indicators and Smart Specialization Strategy


  • Boštjan Brumen University of Maribor Faculty of Toursim Cesta prvih borcev 36 Si-8250 Brežice
  • Mitja Gorenak University of Maribor Faculty of Toursim Cesta prvih borcev 36 Si-8250 Brežice
  • Maja Rosi University of Maribor Faculty of Toursim Cesta prvih borcev 36 Si-8250 Brežice
  • Marjetka Rangus University of Maribor Faculty of Toursim Cesta prvih borcev 36 Si-8250 Brežice



regional policies, specialization strategy, regional development, tourism, ICT in tourism, web presence, tourism industry


National and local governments are harmonizing the regional policies to enable balanced development of regions. Related research is questioning whether priority should be given to information and communication technologies in the implementation of the Smart Specialization Strategy in a regional level. The objective of this article is to find out whether ICTs have any impact on key tourism statistical performance indicators. Such an impact would justify the priority of ICT in regional policies. 2.181 tourism industry entities were checked for web presence; the region of the entity’s activity was recorded. The correlation between the on-line presence and the key statistical indicators was analyzed. Only 655 (30 %) are present on the Internet by a means of a web page. There is a strong positive correlation (τb=0,656, p<0,05) between the on-line presence and the number of tourist arrivals in a region. The analysis has exposed a stunning fact that less than one third of entities active in tourism sector are present on the Internet. There is a clear need for priority to be given to ICTs in the implementation stage of the smart specialization strategy on the regional levels.

Author Biographies

  • Associate Professor
  • Assistant Professor
  • Assistant
  • Assistant Professor


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