STRATEGIC MANAGEMENT APPROACHES FOR ENHANCING ORGANIZATIONAL PERFORMANCE: A REVIEW OF EMERGING MODELS AND APPLICATIONS

Abstract

In today’s dynamic business environment, strategic management serves as the cornerstone of sustainable organizational performance. This review paper synthesizes key concepts, frameworks, and empirical findings related to strategic planning, competitive positioning, resource-based views, and leadership alignment, with a particular emphasis on practices in emerging economies. Drawing insights from a comprehensive paper-based investigation, this review explores how internal capabilities, environmental dynamism, and leadership approaches contribute to long-term firm success. Key challenges, such as digital disruption, misaligned organizational culture, and strategy execution gaps, are also discussed. The article concludes with a research agenda that underscores the need for context-driven strategic agility models.