ASSESSING THE IMPACT OF STRATEGIC RESILIENCE ON ORGANIZATIONAL PERFORMANCE: EVIDENCE FROM PRIVATE HIGHER EDUCATION INSTITUTIONS IN MALAYSIA

Abstract

This study explores the effect of strategic resilience on the organizational performance of private higher education institutions in Malaysia. Using a quantitative research method, data were gathered through a structured questionnaire distributed to top management employees at various private universities. A total of 416 questionnaires were distributed, with 225 completed responses received, resulting in a 54% response rate. Partial Least Squares Structural Equation Modelling (PLS-SEM) was employed to assess the relationship between strategic resilience and organizational performance. The findings indicate that strategic resilience has a significant positive impact on the performance of private universities, enabling them to adapt to market changes and maintain a competitive edge swiftly. Practical implications recommend that universities prioritize resilience-building strategies to boost overall performance. However, the study's cross-sectional design and focus on private institutions limit its generalizability, encouraging future research to examine these dynamics in other sectors.