COMPARING DIGITAL AND HUMAN ENGAGEMENT IN REDUCING CUSTOMER CHURN: EVIDENCE FROM A SEM-BASED STUDY IN THE INDIAN TELECOM SECTOR. LEX [Internet]. 2025 Aug. 12 [cited 2025 Sep. 30];23(S5):1504-15. Available from: https://lex-localis.org/index.php/LexLocalis/article/view/801417