Research on the construction of big data ecological marketing system based on knowledge innovation and technological progress
DOI:
https://doi.org/10.52152/800104Keywords:
big data; ecological marketing; marketing system; construction method; knowledge innovationAbstract
The report of the 20th National Congress pointed out that "China's modernization road is the modernization of harmonious coexistence between man and nature", which defines the strategic task of ecological civilization in the construction of China's new era. The general tone is to promote green development and harmonious coexistence between man and nature. It can be seen that the issue of ecological civilization and sustainable development has been addressed by the Party and the people.Under this influence, the green economy is booming, and all fields of society pay more attention to knowledge innovation and technological progress in the green economy. As far as ecological marketing is concerned, this is a new marketing method that meets the requirements of the times and requires enterprises to operate in the market.In the marketing process, the core is to protect the ecological environment, provide healthy and safe products for consumers, actively provide green environmental protection services, and promote the formation of a sustainable development model. However, at present, due to the weak ecological awareness and low ecological value of enterprises, it is difficult to achieve good performance in product ecological marketing. In recent years, with the gradual maturity of big data technology and its successful application in many industries, ecological marketing under big data has received better attention and recognition. In this study, big data is used as the background for studying the construction of an ecological marketing system. By using big data technology and effectively combining the current situation of enterprise ecological marketing, build a big data marketing system on this basis, better respond to the changes in the market and industry environment, continuously improve the marketing service level of enterprises, and ultimately better assist the development of enterprises.
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