LINGUISTIC DIVERSITY AND ITS MANAGEMENT STRATEGIES IN MULTINATIONAL CORPORATIONS (OURHOUD FIELD STUDY, HASSI MESSOUD – OUARGLA)

Povzetek

This research paper sought to reveal the reality of linguistic diversity and its management strategy in multinational corporations. The Ourhoud organization, headquartered in Hassi Messaoud – Ouargla, was selected as the field of study. The paper began by presenting the research problem along with its questions and hypotheses, followed by defining the main concepts used in the study, as well as the field procedures of the study (spatial, human, and temporal framework). This was followed by the presentation, analysis, and discussion of the results in light of the study questions. The study concluded that linguistic diversity in the Ourhoud organization constitutes a structural feature resulting from its multinational nature, with the French language dominating as the official and functional language. The results also showed that this diversity does not constitute an obstacle to communication; rather, it has become a positive organizational resource thanks to the formation of a shared professional language and a flexible administrative strategy for its management.