THE RELATIONSHIP BETWEEN IMPLEMENTING ISO 9001:2015 QUALITY MANAGEMENT SYSTEM AND CUSTOMER SATISFACTION: A SAMPLE STUDY OF PHARMACEUTICAL AND MEDICAL SUPPLIES COMPANIES IN IRAQ
DOI:
https://doi.org/10.52152/w3909x38Ključne besede:
Quality System; ISO 9001:2015; Customer Satisfaction; Pharmaceutical Companies; Iraq.Povzetek
This study examined the effect of implementing ISO 9001:2015 Quality Management System on customer satisfaction in pharmaceutical companies in Iraq. A quantitative methodology was used, questionnaires were distributed to (150) employees from four companies, and (111) responses was collected. The results showed a major positive effect of the Quality Management System on customer satisfaction. The study also revealed a strong relationship between Quality Management Systems and customer satisfaction, indicating that health institutions that adopt such systems are very effective.
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Avtorske pravice (c) 2025 Lex localis - Journal of Local Self-Government

To delo je licencirano pod Creative Commons Priznanje avtorstva-Nekomercialno-Brez predelav 4.0 mednarodno licenco.


