THE RELATIONSHIP BETWEEN IMPLEMENTING ISO 9001:2015 QUALITY MANAGEMENT SYSTEM AND CUSTOMER SATISFACTION: A SAMPLE STUDY OF PHARMACEUTICAL AND MEDICAL SUPPLIES COMPANIES IN IRAQ

Avtorji

  • Hussein Saleh Al-Maamouri
  • Dr. Alissar Yassine Haddad

DOI:

https://doi.org/10.52152/w3909x38

Ključne besede:

Quality System; ISO 9001:2015; Customer Satisfaction; Pharmaceutical Companies; Iraq.

Povzetek

This study examined the effect of implementing ISO 9001:2015 Quality Management System on customer satisfaction in pharmaceutical companies in Iraq. A quantitative methodology was used, questionnaires were distributed to (150) employees from four companies, and (111) responses was collected. The results showed a major positive effect of the Quality Management System on customer satisfaction. The study also revealed a strong relationship between Quality Management Systems and customer satisfaction, indicating that health institutions that adopt such systems are very effective.

Objavljeno

2025-10-03

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Article

Kako citirati

THE RELATIONSHIP BETWEEN IMPLEMENTING ISO 9001:2015 QUALITY MANAGEMENT SYSTEM AND CUSTOMER SATISFACTION: A SAMPLE STUDY OF PHARMACEUTICAL AND MEDICAL SUPPLIES COMPANIES IN IRAQ . (2025). Lex Localis - Journal of Local Self-Government, 23(S6), 4084-4104. https://doi.org/10.52152/w3909x38