THE IMPACT OF AI TOOLS ON CAREER MANAGEMENT AND SKILLS DEVELOPMENT

Povzetek

This research explores the impact of artificial intelligence (AI) tools on career management and skills development within organizations, in a context of accelerated digital transformation. The integration of AI into human resources management processes raises both strategic and operational issues, particularly in terms of personalized career support, identifying training needs, and the continuous adaptation of skills.

From a methodological standpoint, the study adopts a convenience sampling approach, with participants selected based on their accessibility and availability, through professional networks (notably LinkedIn), contacts in the human resources field, and collaborators involved in skills development. While this method enables rapid and targeted data collection in an exploratory framework, it limits the generalizability of the results to the entire working population.

Data analysis was conducted using SPSS software, relying on a structured questionnaire based on a five-component scale, with a single-item measurement model designed to accurately assess respondents’ perceptions of the use of AI tools in career management and skills development practices.

The study shows that the use of artificial intelligence in HR management positively influences employee engagement and improves the transparency of HR practices. These two aspects are crucial for career planning, skills development, and talent retention within companies. From a managerial perspective, these findings are of paramount importance. Digital tools are profoundly transforming the way we work. In this context, it is up to HR leaders to place employee engagement and transparency at the heart of their priorities, in order to fully leverage the opportunities offered by these new technologies. From a broader scientific and societal perspective, the results indicate that while AI can improve processes, its true impact lies in human factors such as trust, clarity, and involvement in career management and skills development. It is therefore up to HR to find a balance between embracing technological advances and maintaining sustainable human management in a competitive and constantly evolving environment.