AN IMPACT OF TRADEMARKS AND GI ON AGRICULTURAL TRANSFORMATION AND FOOD SECURITY

Abstract

The developing nations economy, livelihood and food security are based on the agricultural sector of the country. Even though agriculture is considered as a major sector, the producers, smallholder farmers very much struggle to differentiate their products in competitive markets, achieve equitable access to value chains, and safeguard traditional knowledge and practices. This research helps to understand trademarks, geographical indications (GIs) and its effect on agricultural transformation and food security. Trademarks are a legal instrument to help the farmers to safeguard the traditional farming practice, distinguish their products from others and also improve the socio- economic status of the people. The aim of the paper is to examine the impact of trademarks in agricultural growth and better food security. It also helps assessing the function of trademarks in competitive markets, inducing sustainable agriculture, and overcoming legal and institutional issues. The research also discusses case studies like Basmati rice, Darjeeling tea in order to demonstrate real life experience. This article shows the future prospects of trademarks with digital technologies for transparency, enhancing supply chain, and enhancing consumer trust. It also offers policy suggestions for the process of registration, raising awareness, and extending legal support to farmers and cooperatives. The trademarks are influential tools for promoting agricultural innovation, rural economy support, and long-term food security. The proper use of trademark can result in inclusive growth, food system resilience, and the conservation of agri-biodiversity and cultural heritage. This, however, needs strong institutional, legal changes and stakeholder awareness.