PERSUASION STRATEGIES IN COMMUNICATIVE LINGUISTIC DISCOURSE

Povzetek

The act of persuasion is the essence of the interactive communication process. Its direction is inevitably based on prior assumptions and expected discourses, and its achievement depends on the recipient's competence and linguistic and scientific abilities. There is no communication without influence, and no influence without persuasion. The persuasive function is one of the functions of rhetoric. If rhetoric is the art of persuasion through discourse, then no discourse can be accomplished in isolation from other contexts that precede or follow it. The strategy of persuasion is employed to achieve the sender's utilitarian goals according to the multiple arenas of discourse. It may be used by an elected official to persuade his voters, a teacher to persuade his students, a merchant to persuade his customers, or a child to persuade his parents to make a request. This is what led us to pay attention to the different purposes of discourse and to identify the most effective strategy for achieving them: the discourse strategy.