WORK LIFE BALANCE ON EMPLOYEE ENGAGEMENT OF SELECTED WOMEN IT EMPLOYEES IN COIMBATORE DISTRICT

Povzetek

Work-life balance is a critical factor in employee engagement, particularly for women working in the IT sector, where demanding schedules, career aspirations, and personal responsibilities often create challenges. The study explores the relationship between work-life balance and employee engagement among selected women IT employees in Coimbatore District, aiming to identify key influencing factors and propose strategic workplace solutions. A survey-based quantitative analysis was conducted among 168 women professionals in the IT industry to assess the impact of flexible work arrangements, supportive workplace policies, mental health initiatives, and career growth opportunities on work-life balance. Findings indicate that organizations that prioritize employee well-being experience higher productivity, reduced stress, and increased commitment among their workforces. The research emphasizes the importance of workplace flexibility, particularly hybrid and remote work options, in fostering engagement while addressing the unique challenges faced by women in the sector. Additionally, a culture that values personal well-being was found to significantly enhance job satisfaction and retention. The study contributes to ongoing discussions on workplace inclusivity and employee-centred strategies, offering recommendations for IT organizations to implement policies that empower women professionals to achieve career success while maintaining personal fulfilment. By fostering a work environment that supports balance, companies can cultivate a motivated, resilient workforce, ensuring long-term employee engagement and organizational growth.