Analysis of the Influencing Factors of Cross-border e-commerce of Clothing Sports Enterprises by User Consumption Intention
DOI:
https://doi.org/10.52152/800119Ključne besede:
sports enterprises; Cross-border e-commerce; User consumption intention; Influencing factors; Analytical hypothesis; AMOS modelPovzetek
In order to promote the development of cross-border e-commerce of sports enterprises, this paper proposes an analysis method of the factors affecting the cross-border e-commerce of clothing sports enterprises by users’ consumption intention. After defining the influencing factor variables of cross-border e-commerce user willingness of clothing sports enterprises, this method designed its analysis hypothesis according to the influencing factor variables of cross-border e-commerce user willingness of clothing sports enterprises, and constructed the index system of influencing factors of cross-border e-commerce behavior of clothing sports enterprises by user consumption willingness according to the principle of AMOS model. AMOS model was established to analyze the factors affecting the cross-border e-commerce of clothing sports enterprises by user’s consumption willingness. The index system of influencing factors of cross-border e-commerce behavior by user’s consumption willingness was input into the AMOS model, and the analysis results of influencing factors of user’s consumption willingness were output by using the model. The empirical results show that the proposed method has good ability to select the factors influencing the cross-border e-commerce behavior of clothing sports enterprises by user’s willingness, and the model has high reliability and validity values, which can effectively analyze the factors influencing the cross-border e-commerce behavior of clothing sports enterprises in China and South Korea by user’s consumption willingness.
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Avtorske pravice (c) 2025 Lex localis - Journal of Local Self-Government
To delo je licencirano pod Creative Commons Priznanje avtorstva-Nekomercialno-Brez predelav 4.0 mednarodno licenco.
