REVIEW ON FUTURISTIC INTEGRATIVE GREEN MARKETING APPROACHES FOR INDIAN SOFTWARE INDUSTRY TOWARDS 2030

Abstract

Human civilization has emerged. The emergence of human civilization has added new perspectives, orientations and thinking. Man has slowly arosen from agricultural exploration to industrial mechanized operations. Caxton invented printing press which also showed new ways of information exchange across the world. Industrial revolution provided ease in mass manufacturing as flexible methods gave benchmarking standards. In the modern era we do find services as the new integration which connects people and global industries. The rise in digital technology has given new possibilities and methods to reach consumers. It is also evident that industrial revolution and mass manufacturing has led to pollution and environmental decay. This has been identified by global countries as they also felt that this could affect global sustainability of business and wellbeing of citizens. This had led to the slow and systematic emergence of green marketing which has given the business purposive operations as the commitment to protect environment has also been clear. This has modified the global business landscapes as we do find consumers also show their commitment towards planet earth and its sustainability by buying these green marketing oriented products and services. It is also evident that the assurance of environmental protection with proactive green marketing measures by global companies had increased business, performance, profit & outcomes. This research is a review investigation in to the green marketing practices in Indian software industry. This research is an exploration on the role of green marketing towards futuristic integrative practices in Indian software industry. This research is conclusive as futuristic integrative sustainable green marketing strategies and approaches for Indian software industry towards 2030 would be provided.

This review is done with secondary data as research publications on green marketing practices & Indian software industry would be evaluated with 2025 research articles only. This study would provide a bibliometric analysis on the latest trends in green marketing approaches which could lead to sustainability in Indian software industry as the outcome of the study. A conceptual framework would also be provided for future researches to do research on the green marketing integrative approaches in Indian software industry towards 2030. The existing green marketing strategies which have been implemented would also be evaluated in this work. This research would conclude that although research studies have been done extensively on green marketing in 2025, it is evident that green marketing and Indian software industry has not been explored or studied which has to be done by global academic researchers. It is also concluded that green marketing strategies and orientations could provide a futuristic integrative green marketing approaches for Indian software industry towards 2030.