VISUAL GRAMMAR AND CULTURAL EXPRESSION IN PHOENIX PATTERNS OF ZHUANG BROCADE: IMPLICATIONS FOR MODERN DESIGN SYSTEMS

Abstract

This study examines the visual grammar and cultural symbolism of phoenix patterns in Zhuang brocade, highlighting how their forms, compositions, and colors reflect ethnic identity and aesthetic philosophy. Using qualitative methods, 60 phoenix-pattern brocade samples from major museum collections were analyzed through visual examination, motif classification, compositional study, color analysis, and literature review. Findings reveal that phoenix motifs are categorized into figurative (57%) and abstract (43%) forms, reflecting a balance between realism and symbolic abstraction. Two primary compositional styles—continuous and adaptive patterns—demonstrate spatial harmony, rhythmic repetition, and narrative integration. High-purity colors and bold contrasting combinations enhance visual impact and emotional resonance, while cultural coding links the phoenix with prosperity, beauty, and spiritual harmony. The incorporation of phoenix motifs within geometric lattices reflects traditional Zhuang spatial symbolism and collective memory, confirming that the phoenix functions as a cultural signifier rather than a mere decorative motif. This research enriches scholarly understanding of ethnic textile artistry and provides practical insights for contemporary design practices. The visual and symbolic richness of phoenix patterns offers creative potential for modern applications, such as digital textiles, product branding, interior design, and cultural-creative industries. By bridging heritage with modern aesthetics, the study demonstrates how traditional motifs can inform global design systems while promoting the preservation and revitalization of China’s intangible cultural heritage.